Rules Are Made for Breaking

March 27th, 2011

One of the rules I suggest on my property photography training days is that when photographing exteriors the photographer should use a long focal-length lens wherever possible; stand as far away from a property’s elevation as they might, even if that’s across the road in someone else’s driveway, AND take the photo from a standing-up position or maybe even from a ladder if there’s a hedge, or a multi-storey building to photograph.

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…you could do a lot worse than buy Larry Lohrman’s Internet Book:
The Business of Real Estate Photography.

 

 

 

 

 

 

 

 

 

 

Larry Lohrman's Book for Aspiring Property Photographers

Larry Lohrman's Book for Aspiring Property Photographers

 

 

 

 

 

 

 

 

 

 

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Estate agents generally aren’t trained in photography. Point and shoot cameras honestly are not the greatest equipment for capturing images of your clients’ properties. They’re not designed for photographing interiors – they’re meant to be used for snatching holiday snaps and party memories.
 
Here are a few tips that’ll help transform photos of your interiors – but keep in mind that if these work for you, your pictures will still have room for improvement a hundred times over, if you take the trouble to learn how to do the rest properly…

Privilege – All Mine

March 22nd, 2011

I regard every house I photograph as ‘special’. In fact my professional life, first as an estate agent and now as a photographer, is and always has been about making every house I photograph look the very best it can on the Internet and on paper whether that’s in magazines such as Country Life, or in an agent’s expensively-printed property brochure.

But now and again something extra-special comes along, such as this beautiful eco-restoration in Reigate, by Lochplace Building Conservation from Northern Ireland. What a privilege it was to to have been asked to capture something as beautiful as this for posterity.

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Different Views

March 18th, 2011

It’s interesting how taking different views of some rooms can create changes in ambience and feeling. In some cases there will be just, perhaps, one obvious angle to shoot in many rooms; but in others  – as in the gallery below – there will be a multitude of opportunities, each helping to create a different mood:

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Portraits and Cameos

March 18th, 2011

It’s a real shame that many Internet property portals lack the facility to show portrait-oriented shots as opposed to landscape. To my mind this just demonstrates a lack of imagination and memory-loss as to the reason for their being – they exist to market property. I’ve shown below a couple of examples of how powerful portrait orientation can be where there’s a suitable subject – such as a hallway or a fireplace.

Portrait oriented photograph of a hallway/landing

Portrait Oriented Photograph of a Hallway/Landing

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