I said recently that I don’t think of myself as a photographer. My role in life is, and always has been, to make the properties I’ve been asked to sell look the very best they can. These days we’re not restricted to paper-based advertising, we also have the Internet which makes the world our showcase, rendering the need for property images to be that much more refined than perhaps they once were. With the portals bringing together all of a property’s competition on one screen it’s become even more important to make the one(s) we’re selling stand out from the crowd; literally there are thousands of homes available to buy and rent across the UK so anyone who’s looking must be given good reason to take time out from their busy lives and go see.

It just so happens that photographs are the most visual way to grab the attention of the best buyers; and, all other things being equal, the better the photos, the more potential buyers who will be attracted and therefore the better the price etc etc. So, for me photography is a means to an end – which isn’t me saying I’m not interested in photography; in fact I’m very interested in learning from the best and for that reason I spend a tremendous amount of time reading, learning and watching. I’d like to introduce you now to some of the people who have influenced me in one way or another. I very much hope that you’ll also take an interest in what they’re doing – you might be surprised at how techniques that are used by wedding photographers for example, might translate in some small way to property photography especially when you’re able to maintain an open mind – it’s being open to ideas and learning that enables you to grow…

Read the rest of this entry »

Most of us recognise that creating good photos of interiors can be problematical especially when there’s a window in  the shot. The light value outside of the window will often be massively higher than that inside, so that a good exposure of the room will result in the window being over-exposed, or vice-versa. There are techniques for dealing with this, including layering two photos that were taken off a tripod, (one correctly exposed for the exterior, and on top of that, a second photo exposed for the interior) and carefully selecting the window area of the photo that was exposed for the room so that its over-exposed window selection can be deleted leaving the correctly exposed window on the lower layer to be merged with the room exposure.  (You might need to read that a couple of times :o) ). A similar and more detailed (perhaps even better explained) approach can be found here in this excellent article on Larry Lohrman’s site. However these solutions won’t help you when you have bright wall or ceiling lighting causing ‘halo’s’ to shine against a wall or ceiling – the effect of which can look hideous and spoil an otherwise good photo…

Read the rest of this entry »

I’ll start by saying a great big thank you to Larry Lohrman for promoting this site on his superb and highly regarded Photography for Real Estate Blog – which has been an inspiration and oft-read resource for me these past four or more years. Thanks also, very much, to everyone who has subscribed here; perhaps hoping that there will be a grain of something that’s of value to them when they photograph property themselves. I certainly want to help you all; however…

Read the rest of this entry »

Wearing another of my hats, I’ve been quietly building a resource for estate agents and smaller property developers, bringing together in one place, numerous services that will help them to market themselves and their property. I’ve called it Property Creative in part because the main thrust is toward the creative side of property marketing – which is the part that personally I enjoy the most. The latest service to be added to the stable, is Virtual Staging.

Read the rest of this entry »