I Was Wrong!

December 19th, 2012

I’ve spent the last five years beating up the UK property industry for taking some of the worst property photos in the world.

Don’t get me wrong – I don’t think that all UK agents are as bad as that, (lots of them have taken my workshops and now they’re great at what they do), but there are many still who appear to have dedicated their lives to bad property marketing.

In the past I’ve compared the UK property industry to those in Australia, New Zealand and the USA where I foolishly thought agents were enlightened. But today I had my eyes opened to the fact that (in the USA at least) there are still rubbish agents who haven’t the first idea why they exist.

In case they need reminding – if they ever read this blog – their purpose in life is to get their clients’ homes NOTICED FOR THE RIGHT REASONS! In my humble opinion (and I’m known for my humility) any agent who can’t do that is a failure and should closely question the reason they’re in the industry.

Take  a look for yourself, click on the link below and ask yourself – really – what’s the point in what they’ve done unless they’re deliberately trying to achieve the lowest selling prices possible…

http://tinyurl.com/cdhjfl2

This time of year it’s not the cloudy days that are the property photographer’s enemy, it’s the bright sunny ones.

This is especially the case if there are big trees or other tall structures causing high-contrast shadows over gardens and elevations when the bright Sun drops behind them – at this time of year that would be most of the daytime.

The problem is that there is, on a bright day, a difference of around 22 f-stops worth of available light in the real world* but the average digital camera records detail in a range equal to around 7 f-stops (less able cameras) to 14 (more able SLR cameras). The human eye can see the equivalent of around 20 f-stops in a scene, because it constantly adjusts as it focusses on different elements of it. In plain English, this translates to the unfortunate fact that in high-contrast scenes, a photograph’s detail can easily be lost with blocky shadows at one end of the scale or blown highlights at the other.

So – what to do? Read the rest of this entry »