I was fortunate to be one of a few photographers attending at the Google Campus in London last night to see a pre-launch demonstration of MySweep – which I believe has the potential to revolutionise the way agents show their properties online. Google has its own similar offering but by comparison it’s really clunky. Take a look at the Google ad here and you’ll see what I mean. Read the rest of this entry »

Probably the world’s leading authority on residential property photography “and owner of the world’s largest blog on the subject”, Larry Lohrman  has written a great free booklet on what estate agents need to know about real estate photography. It’s simple advice but practical and for many agents it’ll explain some of the psychology of why their images aren’t setting the world alight in terms of attracting buyers, and why sellers of better-looking houses aren’t flocking to their doors. Read the rest of this entry »