Your’re selling a lifestyle. Bring it to life.
To really make an impact and stand out from the competition, and to do go the extra mile with the marketing of great-looking homes, learn to take fantastic interior photos or hire a professional!
Once you’ve prepped your client to ready their property for the camera, it’s down to you to make it all happen. Here are some tips, techniques and tricks for you to use, that will transform the way your images look.
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Do it justice, it’s the first image prospective buyers see
Once prospective buyers decide their price range and the number of bedrooms they need, the very first thing they’ll look at in their pile of details, or Internet lists, are photographs of elevations, closely followed by photos of interiors and gardens, floor plans and finally descriptions. It seems logical therefore, that agents should make certain that their homes stand out from the competition by making a good fist of their photos, especially those of the outsides. This is critically important when there are fewer buyers around.
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Your mission, should you care to accept it, is to make your clients’ houses look fantastic
Even when there are dirty plates in sinks, toys all over the living room and three months’ VAT paperwork on dining tables. It shouldn’t be a problem for you; you’re an estate agent, worker of small and major miracles! The difficulty that most agents face is that they can’t afford a full day to undertake a property makeover before taking the marketing photos; and when you stop to think about it, neither should you have to…
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The one thing guaranteed to send shivers down the spine of many who pick up a decent camera is the ‘confusion’ of dials and controls; yet you don’t need to sport a beard and smoke a pipe to understand what they do.
A very simple explanation is that light enters the lens, passes through a shutter – the bit that opens and closes very rapidly - and records an impression on to the film or CCD/CMOS sensor (the electronic version of film). The more light that hits the film or sensor, the lighter the exposure will be. Too much light and this is called over-exposure; too little light results in under-exposure. For a sensor or film to be correctly exposed there is an exact amount of light that’s needed, and this amount of light is identical each time – unless the objective is to deliberately over-expose or under-expose for creative reasons. The camera’s light meter tells you how much light is needed to make a correct exposure and the photographer just needs to know how to interpret that information so that he can set the dials to make the picture the way he/she desires…
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Posted by John Durrant on Tue 1st September 2009 at 03:07 PM, Filed in Estate Agents'
Are your skills good enough? Are you missing out?
The fact is that many property photos taken by estate agents do no justice whatsoever to the homes they’re selling. Not long ago it was reported that there isn’t now a town in the UK with an average house price that is less than £100,000, yet the standard of photography used to sell many of these homes wouldn’t be up to promoting cabbages let alone a client’s most valuable financial asset; take a look through Rightmove if you don’t believe me. Despite their importance to the marketing process - photos are usually the very first thing that most potential buyers will look at when deciding which properties to view – it’s truly amazing how many agents give no thought to their photography or are even aware that they are missing out on being instructed to sell their area’s best looking homes because they lack the ability to adequately represent those properties visually.
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