Posted by John Durrant on Fri 1st June 2007 at 01:54 PM, Filed in Exteriors
It’s not a great way to start a series of articles but there really is no point in pulling punches so I’ll just say it… The fact is that a very high percentage of house photos taken by estate agents lack the quality that their properties deserve.
The other day it was reported that as of now there isn’t a town in the UK with an average house price that is less than £100,000. Yet the standard of photography used to sell these homes wouldn’t be up to promoting a packet of cornflakes let alone someone’s most prized asset; take a look through Rightmove if you don’t believe me. Despite their importance to the marketing process - photos are usually the very first thing that most potential buyers will look at when deciding which houses to spend their precious time viewing - it’s truly amazing how few agents give any thought to their photography or are even aware of what they are missing out on in terms of how excellence in photography helps attract new business.
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