For most people, their home is their most valuable asset, and yet we see that many properties in the UK are marketed poorly by estate agents. What should you look for in the way an agent presents your home to your potential buyers? How can you help ensure you get the best possible price for your home?
The first thing to remember is that the marketing presentation that your agent puts together for the sale of your property is the very first contact that your eventual buyer will likely have with it. Unless they respond to a board or they heard about the property through word-of-mouth, most people will first of all see photographs of your home either printed in a brochure, in a newspaper advertisment or on the Internet. First impressions count, and it has to be said that looking through some of the nation’s property portals, some of the photos do a bad job at creating a good first impression.
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Posted by John Durrant on Fri 1st June 2007 at 01:54 PM, Filed in Exteriors
It’s not a great way to start a series of articles but there really is no point in pulling punches so I’ll just say it… The fact is that a very high percentage of house photos taken by estate agents lack the quality that their properties deserve.
The other day it was reported that as of now there isn’t a town in the UK with an average house price that is less than £100,000. Yet the standard of photography used to sell these homes wouldn’t be up to promoting a packet of cornflakes let alone someone’s most prized asset; take a look through Rightmove if you don’t believe me. Despite their importance to the marketing process - photos are usually the very first thing that most potential buyers will look at when deciding which houses to spend their precious time viewing - it’s truly amazing how few agents give any thought to their photography or are even aware of what they are missing out on in terms of how excellence in photography helps attract new business.
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